The information from iResearch shows the marketplace size of Asia online dating services will increase from 487 million Yuan, 2010 to 1.9 billion Yuan, with a yearly normal substance development price of 31.3%, means more than compared to United States market which will be 3.4%.
| Rank | Site | Popularity | Share Of The Market
Now |
share of the market
1 12 months ago |
|
| 1 | Jiayuan | 72.77 | 54.33% | 48.54percent | ^ 5.78% |
| 2 | Zhenai | 14.44 | 10.77% | 11.5percent | v 0.73% |
| 3 | Baihe | 11.50 | 8.58% | 9.59percent | v 1.01% |
| 4 | ??? | 6.73 | 5.02percent | 5.73% | v 0.71% |
| 5 | ???? | 5.05 | 3.77percent | 3.99percent | v 0.23% |
| 6 | ????? | 4.20 | 3.13percent | 2.99percent | ^ 0.14% |
| 7 | ??? | 3.83 | 2.85per cent | 3.8percent | v 0.95% |
| 8 | ?? 100 ??? | 2.75 | 2.05percent | 2.33percent | v 0.28% |
| 9 | ??????? | 2.19 | 1.63% | 3.17percent | v 1.54% |
| 10 | ?????? | 2.19 | 1.63% | 1.95percent | v 0.32% |
| 11 | ??? | 1.50 | 1.11percent | 1.3% | v 0.2% |
| 12 | ????? | 1.34 | 1% | 1.02% | v 0.03% |
| 13 | ?????? | 1.05 | 0.78percent | 0.7percent | ^ 0.07% |
| 14 | ??? | 0.83 | 0.61% | 0.66percent | v 0.05% |
| 15 | ???? | 0.74 | 0.55percent | N/A | ^ 0.55% |
| 16 | ??? | 0.68 | 0.5percent | 0.62percent | v 0.12% |
| 17 | ????? | 0.64 | 0.47percent | N/A | ^ 0.47% |
| 18 | ???? | 0.59 | 0.44percent | N/A | ^ 0.44% |
| 19 | ????? | 0.51 | 0.38percent | 0.67% | v 0.29% |
| 20 | ????? | 0.40 | 0.29percent | 0.5percent | v 0.21% |
As shown within the dining table, industry is very mature with a very concentration level. The first 10 websites have occupied 93.81% in 2012, the biggest 3 website take 73.7% of the market, at the same time.
The business mode has not changed fundamentally, almost out of date on the other hand.
Issue
Users don’t stay for the time that is long
The users of on line site that is dating clear target: to get their skip. Or Mr. Right. So after finding the main one they desire, they will stop with the site. As Muyan, Baihe ( No. 3 site this is certainly dating Asia) states, one account frequently remain active for 6 thirty days to at least one 12 months.
Few clients are spending individual
The No. 1 website, Jiayuan, has just about 550,000 spending users on a monthly basis, with 35 million users as a whole. The portion of having to pay users is only 1.6%
Explanation
Insufficient connection
This might be a normal design of Chinese dating website: fundamental personal information + connection. Nonetheless, the four choices right here, “send text”, “say hello”, “send gift” and “follow her” aren’t sufficient appealing. Once I see this, personally i think that the profile like reading specs of a device.
No follow-up solution
After wedding, partners likewise have requirements like consultancy that can be incorporated into these websites. Whilst in fact, no one made it happen.
Not enough focus
Browsing among tens of millions of applicants from various parts of society, from young to old…, users need certainly to invest enough time and you will find constantly unreal information to care. It’s a hefty task for everybody else.
No relevant solution
Most online dating sites just provides dating and matching solution. The knowledge about appropriate solution such as for example wedding photography, wedding banquet, vacation booking can be found on hardly these websites.
Minimal dependability
Final thirty days, a lady from Beijing came across some guy claiming himself as a “project manager”. This person invited her to see their “project” and through the trip your ex suffered automobile wreck. Nevertheless, she got no care from the “project manager” and even impose fist from him. Based on a study from Shanghai Morning, http://www.asian-singles.net/russian-bridess/ nearly 30% users have seen this dilemma.
Trend
New items
Besides dating service, online dating sites are actually attempting product that is new wedding such as for example B2C shop online. For instance, Jiayuan created their web store “Que” by the termination of just last year, supplying service that is relevant wedding service, photography.
Consultancy
Marriage and household therapist had been acquiesced by Chinese government in 2007. Aided by the permission by federal government, forex trading will expand faster in the future.
Genuine title
Baihe begun to push its users to place genuine title and personal data online at the conclusion of a year ago. By this means, Baihe aimed to save plenty of a lot of dilemmas such as for instance identification and credibility for the users. And from now on other sites may also be attempting this.
